‘I’M GETTING ON’

This campaign for Brompton bikes was the winner of the TfL Diversity in Advertising award.

We turned the ageist connotation of ‘getting on’ into a defiant and empowering message that would inspire more senior people to get on their bikes.

UPCYCLING THE IDEA

We turned the static assets into digital six-sheets to demonstrate the strong relationship between Brompton and senior cyclists.

Credits:

Agency: Antidote

James Briggs - Concept / Copywriter

Toby Derham - Concept / Art Director

Christina Worman - Concept / Art Director

Ross Hammond - Designer

Tim Ashton – ECD 

Spencer Murphy - Photographer