Bingo Like A Boss

Gala Bingo were forever associated with Bingo halls and go-go grannies dabbing happily away. Given the majority of their customers play on mobile phones, they wanted a fresh campaign to capture a younger audience. We won the UK pitch by creating ‘Gloria,’ a sassy 21st century power-heroine who’s here to show the nation how to ‘Bingo Like A Boss.’

MEET THE BOSS

We created Gloria. Gala’s new go to girl. A living legend who dresses like she’s going to watch Dave, visit Buckingham Palace and star in an 80s Netflix series - all in one night. A cooler, older sister so full of sass and self-assurance that the only number she needs is the one that gives her a full house. And it’s this ‘power hair, I don’t care’ swagger that’s going to show the nation how to BINGO LIKE A BOSS.

TV ‘LIKE A BOSS’

In our TV spots we follow Gloria as she plays ‘n’ slays, nonchalantly waiting for her bingo numbers to roll in whilst tackling everyday tasks like a goddamn boss.

HEADLINE ‘LIKE A BOSS’

Punchy, brassy, sassy. We created a vibe that encouraged players to get their Gala on.

CONTENT ‘LIKE A BOSS’

We created boss-like raps with branded animation for radio, as well as personalised films for Gala players to celebrate their birthdays and Gala anniversaries.